HOKA Unites Runners with the “Together We Fly Higher” Message

Continuing the spirit of the global Fly Human Fly campaign, HOKA officially launched the community-focused series “Together, We Fly Higher” in Vietnam. This initiative aims to celebrate friendship, teamwork, and the shared emotions that sports bring—not only for professional athletes but also for everyday sports enthusiasts.

With the message “Together, We Fly Higher,” HOKA reinforces its human-centered philosophy, encouraging individuals to push past their limits and elevate themselves each day.

In Vietnam, the campaign kicked off with two key activities held on July 19 in Ho Chi Minh City.

1 - “Trail & Truth” Workshop – When Running Becomes a Journey of Self-Discovery

Dedicated to the trail-running community, the morning workshop guided participants through three special chapters:

  • The Champion Truth: the story of enduring friendship between athlete Lê Phương Vy and her companion Chi Mai, behind their achievements at Vietnam’s top trail races.
  • The Sweeper Truth: insights from silent heroes at the back of the pack—Xì Trum (Lương Đỗ) and Thanh Duyên—who always follow runners from behind and provide unconditional support.
  • The Runner Truth: a self-discovery journey with the HOKA team to help runners identify the trail path that best suits them.
The event featured a film screening and community meetup, highlighting the meaning of the Together We Fly Higher message and how HOKA accompanies the community.

The event featured a film screening and community meetup, delivering the message of Together We Fly Higher and showcasing HOKA’s connection with the running community.

(Photo: HOKA Vietnam)

2 - Night Vibes – Run with Music, Live Every Moment

That evening, the Night Vibes event held at the Sala Urban Area attracted hundreds of participants. It was more than just a night run—it was a true “sports party” where runners immersed themselves in vibrant music, exciting food, and one-of-a-kind experiences.

Runners glowing bright in the Night Vibes event.

Runners glowing bright during the Night Vibes event.

(Photo: HOKA Vietnam)

More than a brand campaign, “Together, We Fly Higher” represents HOKA’s commitment to strengthening community bonds, inspiring people, and creating spaces where everyone can be themselves and fully embrace their passion for sports. HOKA’s journey in Vietnam will continue with more meaningful activities in the coming months.

HOKA’s presence received enthusiastic support from the running community in Ho Chi Minh City.

HOKA’s presence received warm support from the running community in Ho Chi Minh City.

(Photo: HOKA Vietnam)

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